• Fri. Apr 26th, 2024

North East Connected

Hopping Across The North East From Hub To Hub

New contemporary British brand is growing in popularity

Brownstone

British brand Brownstone launched at Top Drawer Olympia in January 2019 and has steadily been growing its number of stockists across the UK, creating a striking visual impact with a smart and contemporary range of monochrome homewares.
The brand was created by product developer Anne Twist who has enjoyed a career of over 20 years in retail buying and supply, developing goods for high street retailers and international brands in fashion, homewares, luxury packaging and smart stationery. Brownstone follows a hand-drawn aesthetic designed to complement the contemporary home, using a monochrome and natural brown pallette combining kraft paper, leather and wood with clean black and off-white finishes. The launch collection includes candles and reed diffusers made from natural ingredients, cosmetics bags and bathroom chinaware.  Contemporary packaging and branding has been key in driving sales with the consumer recognising that a gift purchase needs to be well-presented and enticing as well as high in quality.
Most popular products so far include the Pomegranate & Chilli candles and diffusers, tall wash bags and pencil cases. The candles are handpoured in the UK and use Brownstone’s own bespoke fragrances made from blends of essential oils, burning for up to sixty hours; the diffusers last up to four months with a refill kit available to ensure continued use of the apothecary-style glass jar.   RRP for candles is £28, diffusers £35 and refills £27.
Cosmetics bags come in four sizes and four prints, hand-drawn in Brownstone’s Surrey studio, and are made up using 100% cotton canvas, matte-coated with a waterproof finish, padded and lined, and with an embossed leather-look zip pull, RRP £12-£20. The four-piece fine bone china bathroom collection is produced in Stoke on Trent. RRP £12-£22.

Brownstone is available online and via independent lifestyle stores, florists, boutiques and interior designers.