A North East-based building society has appointed a new agency to take its PR and social media activity to new levels.
Darlington Building Society, which has ten branches covering County Durham, North Yorkshire and Teesside, made the decision to bring the team from Harvey & Hugo on board to develop its digital presence and strengthen social media activity with the aim of building audiences across the generations.
Caroline Darnbrook, customer strategy & delivery manager for Darlington Building Society, said: “We are looking forward to working with a new partner in Harvey & Hugo.
“We were impressed with the teams’ fresh ideas and can’t wait to see our brand and business develop further, building upon our strong, existing member base, into new, previously untapped markets.”
Darlington-based Harvey & Hugo, known affectionately as ‘The Pack’, was part of a tendering process and learned of its success in June of this year.
“We are delighted to be working with another local firm that represents all that is great about the North East and its people,” said Account Manager, Jenn Brown, speaking of the society’s commitment to donating 5% of its net profits after tax to good causes in the area.
“Our values of celebrating success and spreading positivity are matched in those of Darlington Building Society and we consider this a fantastic opportunity to increase awareness of the wonderful things the Company does.”
To bolster the PR team, Darlington Building Society and Harvey & Hugo have joined forces with former Northern Echo Editor, Peter Barron. With 30 years’ experience at the front line of North East media, Peter will be adopting an ambassadorial role where he will use his community engagement and public speaking repertoire to further enhance the Society’s brand.
Peter will also be working on a very exciting project for the Darlington Building Society mascot, Darly the train, of which more details will be unveiled later this year.