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New signage for Prudhoe site is ‘worth the wait’

ByDave Stopher

Aug 2, 2018

One of Northumberland’s largest employers has a new look – thanks to a £25 million* global rebrand following the split of its Swedish parent company into two separate organisations.


New illuminated signs have been installed across the front of the Essity tissue mill on Princess Way Prudhoe, formerly known as SCA Hygiene. The change of name follows a separation of the hygiene and health business from its forest products operation, and a new listing on the Swedish stock market.


Mill manager George Placogiannakis said: “Although the change of name to Essity came about last year it is only this week that the bold and bright new signage has appeared on the front of the mill.  With 118 sites around the world to rebrand, it took us a little while to get them all completed!


“But it was worth waiting for, and our 420 employees no longer have to explain the old signs above the door!


“It’s been a great month for those of us who work in Prudhoe, as we were delighted to have also been picked by local MP Guy Opperman as the Hexham constituency’s Responsible Business Champion for 2018 in recognition of the work we do in the community.”


Prudhoe Mill is the home of toilet tissue brand Velvet and has also just started production of the Cushelle range, following a £12 million investment by Essity to boost through-air-dried tissue manufacturing in the UK – meeting demand for paper products that are both softer and stronger.


*£300m SEK based on current exchange rates.