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North East Connected

Hopping Across The North East From Hub To Hub


  • New Juke’s European football road trip kicks off this week in Leipzig
  • Fans can discover Nissan Football Lab and the UEFA Champions League Trophy
  • Opportunity to meet legends and win prizes

PARIS, FRANCE (October 16th, 2019) – The UEFA Champions League Trophy Tour – driven by the next generation Nissan Juke, will debut in Leipzig, Germany this Saturday to kick off the start of a four-city European football road-trip.

The new Nissan Juke will be the star attraction, as Nissan marks its sixth season as a leading UEFA Champions League partner, by bringing a new and innovative UEFA Champions League Trophy tour to fans across four of the biggest footballing nations.

Each of the stops will host the Nissan Football Lab concept in a dealership showcasing the Trophy. Fans will be able to meet the brand new Nissan Juke through a football experience that showcases the model’s dynamic design and new technology that makes it the most connected Nissan.

Visiting Leipzig, Germany; Valencia, Spain; Lille France, and London, England, each event will be an innovative and playful experience at a stadium of one of this year’s UEFA Champions League teams, where fans can meet the trophy – carried by the all-new Juke.

Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “The UEFA Champions League Trophy Tour is a unique opportunity for fans across Europe to be part of the competition. We are delighted to have Nissan on board, who are showing such a great deal of innovation and are providing such excitement for the fans.”

Everyone who loves football, irrespective of their club allegiance, is encouraged to come along for what promises to be a memorable experience which will be driven by a mixture of football and technology.

The tour starts in Leipzig this Saturday, October 19, for Match Day (MD) 3, before moving to Valencia for MD4, Lille for MD5 and will end in London for the end of the Group stages for MD6.

The different events will be the opportunity given to supporters to see one of football’s most iconic pieces of silverware. The UEFA Champions League Trophy stands at 73 centimetres and weighs 7.45 kilograms.

The Nissan Football Lab is where football meets technology, and includes the Juke ProPILOT Challenge. It will also be kitted out with UEFA Champions League memorabilia and the latest merchandise. For each city location, UEFA legends will also be on hand to host fans and give them a ‘meet and greet’ opportunity.

Gareth Dunsmore, Nissan Europe Vice President for Marketing Communications, Connected Car Services & Customer Experience, said: “Technology is at the heart of what Nissan does and we want to provide football experiences through our technology to the biggest number of fans across Europe. This Trophy Tour will be also the opportunity for our fans to discover the next generation Nissan Juke. As a mobility partner, we strongly think that our cars can connect the football fans to a better experience.”

The UEFA Champions League Trophy Tour will also visit a selected number of Nissan retailers across Europe along the various routes, giving even more local fans unrivalled access to an elite European footballing experience.

UEFA Champions League Trophy Tour driven by the New Nissan Juke – dates and locations:

  • 19th October – Leipzig Dealership event (Germany)
  • 23rd October – Leipzig match day event (Germany)
  • 26th October – Valencia Dealership event (Spain)
  • 5th November – Valencia match day event (Spain)
  • 23rd November – Lille Dealership event ( France)
  • 25th November – Lille match day event (France)
  • 7th December – Glyn Hopkin Nissan, St Albans (England)
  • 10th December – Chelsea match day event, Stamford Bridge (England)