Contentifai, a Gateshead based marketing agency founded by creative strategist and copywriter Jeremy Rodgers, is making waves from the North East to Silicon Valley with its innovative approach to content creation.
Specialising in telling complex stories simply, the agency utilises the latest AI tools alongside human creativity to help businesses better communicate their values, elevate user experience, and drive measurable results.
With a background in B2B storytelling for high-growth industries like AI, blockchain, and fintech, Jeremy Rodgers brings a unique blend of technical insight and narrative clarity. His work is rooted in the belief that effective content should engage audiences and reflect a brand’s core purpose across every digital touchpoint.
“We often work with companies who struggle to articulate who they are and what they stand for,” says Rodgers. “Our job is to clarify that story and deliver it consistently—especially on the website, which is often the first impression. We analyse where messaging is falling short and create content that builds trust and drives action, whether that’s through case studies, research-led articles, or UX-optimised web content.”
At the heart of Contentifai’s approach is the strategic use of AI. Rodgers has been following the development of AI closely since the release of GPT-3.5 in late 2022 and sees it not as a threat, but a powerful tool that complements the creative process.
“We’ve never seen AI as a replacement for creativity,” Rodgers explains. “It’s an ally. Used properly, AI lets us analyse more data, respond faster to user needs, and build stronger brand narratives. Not all AI tools are useful—some are just noise—but when used with expert intent, the results can be far greater than the sum of their parts.”
Contentifai’s process starts with precise briefing, an exploration of the client’s business, and rigorous research—including stakeholder interviews—to distil complex topics into digestible, engaging content. This is particularly valuable for brands in technical sectors who struggle to make their messaging accessible to a broader audience.
While based in Gateshead, Contentifai serves clients globally—including in the US, Israel, and across Europe—helping them stay ahead of market trends and connect with their audiences more effectively.
“Of course, we’d love to work with more North East businesses,” says Rodgers. “Our services are most valuable where companies are experiencing rapid growth or complexity in their storytelling. Being grounded in the North East keeps us sharp, focused, and honest.”
Contentifai’s recent work includes a five-part editorial series for a major market research firm, AI-enabled content campaigns for fintech startups, and ongoing support for global tech brands.