Queensway Orthodontics has launched a virtual store where patients in orthodontic treatment or wearing retainers in the UK can access oral-hygiene supplies online.

The launch comes as dentists are locked down for all but the most critical of emergency appointments to help slow the Coronavirus outbreak.

Queensway Orthodontics has practices in Jesmond and Billingham, with three new locations opening this spring, and is the North’s leading provider of Invisalign. Via the new online store, people can purchase brace, retainer and Invisalign accessories and supplies to keep their treatment on track and teeth healthy anytime that suits.

The company is committed to reducing the amount of single-use plastic waste in dentistry, so has sourced the most reliable and innovative eco-friendly products on the market. Some vegan products such as dental floss and toothpaste are also available.

Products include a full range of orthodontic appliance hygiene and care items alongside zero-waste supplies such as bamboo toothbrushes, and vegan plastic free floss. There is also a section where Queensway’s existing orthodontic patients can conveniently order consumables relating to their treatment directly – particularly important while restrictions are in place to prevent the Covid19 virus spread.

Dr Guy Deeming, Specialist Orthodontist at Queensway, said: “The online store gives people access to specialist supplies while they are unable to make routine visits to a clinic. Our aim is to help people in the process of treatment maintain their hygiene and oral health both conveniently and safely from home, in accordance with government advice for social distancing.

“The store is open to all, and we’re really pleased with the selection of products which not only do the job, but also, thanks to our zero-waste range, reduce the impact on the environment.”

To mark the launch, Queensway is offering free shipping on all orders over £5 until 15 April 2020, when using the code LAUNCH20 at the checkout.

Visit the new online shop via www.bracebrushes.co.uk/.