• Sat. Jun 22nd, 2024

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North East firms collaborate to bring immersive solutions to the healthcare sector

Animmersion UK and Onyx Health have formed a new collaboration that has been borne out of the Coronavirus pandemic lockdown.

The two North East companies are combining their expertise to support the application of immersive technology for the healthcare sector to enable professionals to continue to interact without personal contact or the need for non-essential travel.

The new alliance follows the fast-tracking of the development of Middlesbrough-based Animmersion’s Virtual Interactive Events (VIE) service, which will enable Onyx Health to form, partnerships with healthcare clients and target audiences  to create custom virtual meeting spaces, including exhibitions stands and virtual showrooms.

Launched at the start of the lockdown, VIE utilises Animmersion’s proven technologies, including real-time 3D pitching software, online interactive product explorers and VR/AR, to deliver a class-leading virtual event and remote presentation service tailored to individual client needs.

At a time when face to face conferences and events are being postponed indefinitely and access to clinicians restricted due to the COVID-19 outbreak, VIE provides state-of-the-art solution educate and engage with healthcare professionals.

A specialist healthcare marketing communication agency, Newcastle-based Onyx Health has engaged with Animmersion to utilise the VIE concept to support clients in the life sciences, pharmaceutical and medical technologies markets.

Working entirely remotely, teams from the two companies are developing a targeted immersive product, tailored to the needs of the healthcare market.

Samuel Harrison, Managing Director of Animmersion UK, said: “Businesses are having to evolve quickly to new ways of working, including the application of new technologies and Onyx Health has been quick to identify how VIE can support clients in their marketplace.  This new collaboration demonstrates that business and innovation can carry on, even in the toughest of times, and we are very much looking forward to a positive relationship with Onyx Health.”

Karen Winterhalter, Managing Director of Onyx Health, added “The COVID crisis has created seismic changes in the world of healthcare communications.

“Maintaining a business as usual agenda in the wake of the COVID-19 restrictions, inspired us to develop an innovative new solution to communicate and engage with our existing clients and targeted audiences. Animmersion’s inspired use of digital technology has helped us to create a unique immersive virtual learning experience that will bridge the communication gap in the sector.”