PEUGEOT has launched its first-ever Brand Ambassador programme in the UK, with 12 Ambassadors chosen from across its UK Dealer network to represent PEUGEOT as brand experts during events, product previews, meetings and motor shows throughout the year.

The programme was open to all staff from the 180 PEUGEOT Dealers within the UK, with applicants required to submit a video presentation of themselves, outlining their product knowledge, career achievements and enthusiasm for the PEUGEOT brand. Just 12 candidates were chosen to be part of the PEUGEOT Brand Ambassador programme.

As part of their duties, the Brand Ambassadors will work to improve the customer experience throughout the PEUGEOT Dealer network by sharing best practices, hints and tips, as well as giving feedback to senior management on new plans and proposals. As our brand experts, the Brand Ambassadors will also attend national events and model previews throughout the next 12 months.

The 12 Brand Ambassadors were among the first to get an exclusive preview of the all-new PEUGEOT 508 SW, which will arrive at showrooms from 1st July onwards.

David Peel, Managing Director of PEUGEOT UK, said: “The Brand Ambassador programme was introduced to give a small number of staff from our dedicated and enthusiastic Dealer network an opportunity to share their love of the brand with a wider audience, as well as gaining a greater insight into future product and strategy. PEUGEOT has committed to offering electrified variants across its entire model line-up by 2023. This is a new and exciting journey for PEUGEOT, and our Brand Ambassadors are perfectly placed to provide vital feedback on our new products, technologies and the customer experience along this journey.”

PEUGEOT is undertaking a new and exciting journey towards electrification and new technologies – our Brand Ambassadors are well placed to provide vital feedback on new products and customer experiences along this journey.” 

James Pilmer, one of the 12 Brand Ambassadors, said: “I am looking forward to representing PEUGEOT as a Brand Ambassador both through the network and at various events across the next 12 months. The Brand Ambassador role gives me a chance to share my enthusiasm for the brand to a wider prospective customer audience and help improve PEUGEOT’s customer care and services, by working closely with senior management and my fellow Ambassadors.”

The 12 Brand Ambassadors are:



Jacob Sotiris

Howards Taunton

Andy Parton

Arbury Bromsgrove

David Young

Perrys Bolton

James Pilmer

Minstergate Scarborough

Nicholas Fitzgerald

Robins and Day Sheffield North

Amy Stewart

Curtis Ballymena

Elliott Harrington

Swansway Chester

Liam Smith

Hawkins St. Austell

Emily McQueen

Charters Aldershot

Nicholas Carter

Robins and Day Derby

Thomas Herbert

Budgen Motors

Lewis Griffiths

Robins & Day Hatfield

To find out more about the award-winning PEUGEOT vehicle range, visit: