PLAYMOBIL has launched its second Christmas campaign with shopping centre owner intu to reach the thousands of young families set to visit destinations like intu Metrocentre over the festive period.
The campaign, which also follows the success of PLAYMOBIL ‘play zones’ at intu centres nationwide last summer, will provide visitors to Christmas grottos at six of intu’s popular retail and leisure destinations with a PLAYMOBIL gift. Families will also be invited to take part in a competition to win an entire PLAYMOBIL range by posting a letter to Father Christmas from branded post boxes at all 14 intu centres nationwide.
PLAYMOBIL will be jingling all the way to grottos at intu Trafford Centre, intu Metrocentre, intu Braehead, intu Lakeside, intu Broadmarsh and intu Watford throughout November and December.
Roger Binks, customer experience director at intu, said: “The success of our partnership last Christmas and over the summer has led to the creation of this new campaign with PLAYMOBIL that will bring smiles to the faces of families visiting intu centres as part of their Christmas preparations.
“By taking advantage of the opportunity provided by intu’s prime retail and leisure destinations, the campaign will also deliver a highly effective level of engagement for this top toy brand and increase footfall to all the brands in our centres over the festive.”
Jamie Dickinson, Marketing Manager from PLAYMOBIL, said: “We are really excited to be teaming up with intu centres again this year. We are looking forward to spreading some festive cheer to families across the UK, and encouraging imaginative, creative play by children during the holiday season.”
The PLAYMOBIL Christmas grotto dates are as follows:
- intu Trafford Centre: November 7 – December 24
- intu Metrocentre: November 11 – December 24
- intu Braehead & Soar: November 11 – December 24
- intu Lakeside: November 11 – December 24
- intu Broadmarsh: November 24 – December 24
- intu Watford: November 24 – December 24