International retailer Crafter’s Companion has appointed award-winning Newcastle creative, digital and PR agency ramarketing to deliver a new global digital strategy to expand its online reach and help drive more sales.
Having successfully worked with the craft retailer since 2013 on the group’s national consumer, business and trade media relations, ramarketing will now also create, implement and manage the digital campaign including its search engine optimisation (SEO), pay-per-click (PPC) advertising and affiliate marketing.
Head of retail at Crafter’s Companion James Brown believes when it came down to identifying an agency with proven digital skills, ramarketing was the obvious choice.
“As our online business continues to grow, the digital element becomes even more important so it’s essential for us to have a partner we can trust,” he said.
“Having worked closely with our senior management and marketing department for several years, ramarketing knows our brand inside out and understands our wider remit to increase our online visibility, reach more customers and drive more sales.”
Crafter’s Companion specialises in the global manufacturing and distribution of crafting tools and products for consumers and retailers from its County Durham headquarters and its US operation in California.
Founder of ramarketing Raman Seghal said: “The Crafter’s Companion brand has a huge, international following and since working with them we have seen it grow monumentally, so we are delighted to embark on the latest expansion plans with them throughout this next phase.
“Given the company’s ambitious nature, our 360-degree campaign will support in reaching their targets over the next few years.”
Founded in 2009, ramarketing provides a range of services including PR, website development, marketing, SEO, PPC advertising, social media and design.
Winners of two gold and one silver CIPR awards last month, the ramarketing team works across a wide variety of sectors on a local, national and international scale including leisure, healthcare, pharmaceutical, retail and property.
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