The new agreement builds on a longstanding relationship between the two businesses, which began with Visualsoft’s creation and implementation of a new digital marketing model for the retailer in 2014.
The contract extension means that Daniel Footwear will continue to benefit from Visualsoft’s Enterprise+ retail platform – an all-in-one solution which includes an extensive range of bespoke, rationalised and retailer-tested integrations and features.
In addition to the provision of services including videography, PPC, social media and SEO, Visualsoft will continue to host the Daniel Footwear eCommerce site on its platform as part of the renewal.
Daniel Footwear, which was founded in 1993, has reported consistent 20-25% online growth year-on-year and a 16% boost in site traffic since the commencement of its initial contract with Visualsoft.
Mark Buxton, head of eCommerce at Daniel Footwear, said: “We have found Visualsoft to be a very proactive platform and marketing agency. The team has helped us consistently grow online every year that we have partnered with them and I cannot recommend them enough.”
David Duke, CEO of Visualsoft, said: “Daniel Footwear has been a fantastic client to work with for the past five years and we look forward to seeing the business continue to grow online in 2019 and beyond.”