• Thu. May 23rd, 2024

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Roadshow helps Businesses tap into Tour de Yorkshire

Screen Shot 2016-01-15 at 15.06.33THE Tour de Yorkshire is rolling into Middlesbrough in May – and local businesses and community organisations are being urged to get involved as the countdown gathers pace.

The town was unveiled last month as the start town for Stage 3 on Sunday, May 1, with some of the leading names in world cycling set to roll out through the town before tackling a challenging and hilly 198km route to Scarborough.

Now businesses are being invited to the latest in a series of roadshows run by Welcome to Yorkshire to help them get involved, build excitement and maximise the benefits of race day media coverage. 

The first Middlesbrough event will take place in the Town Hall on Tuesday, January 19 with further events to be announced in due course.

The session will include a short presentation, detailed information of the route, advice on how to make the most of this world-class event and a Q&A opportunity. Advice will also be given around brand guidelines and key dos and don’ts.

Councillor Lewis Young, Middlesbrough Council’s Executive member for Culture, Leisure and Sport, said: “The Roadshows are a great opportunity for businesses and organisations to find out how they can get involved in the run-up to the Tour de Yorkshire and how to make the most of the legacy it will undoubtedly leave behind.”

Sir Gary Verity, Chief Executive of Welcome to Yorkshire, said: “This is the third year we’ve gone out to local communities to share information about how the race works and to discuss how businesses and communities can make it a spectacular weekend.

“The feedback from the inaugural Tour de Yorkshire was extremely positive and I’d encourage everyone on the route, particularly those in areas the race hasn’t visited before, to come along and find out how to make it your Tour.”

Information about the Tour de Yorkshire roadshows can be found here:


By admin