Mobile marketing is the new face of marketing for the brands to have an effective publicity of their products, while on the other hand not getting reported as spams or abuse messages. This type of marketing facility focuses on a targeted audience via SMS, emails or any other media communication modes through their smartphones, IOS devices, laptops or any other suitable electronic device. This mode ensures that the brand gets connected to the targeted customers via their personal devices and that their products and services get the due limelight. This article further discusses the same in a wider detail.
The Broad Types
Mobile marketing has been divided into 4 major types that have distinct functioning and methods of working. The following are the broad categories: –
- SMS marketing
- MMS marketing
- Live notifications marketing
- App-based marketing
SMS Marketing
It is the most common methods of marketing, where various offers or new launches are notified to the particular customers via the mode of SMS notifications. It follows the basic guidelines set up by the mobile operators regarding the mass broadcast of the promotional offers. It has five basic components in its basic layout: –
- Sender ID, that shows the main domain name of the sender i.e. the promotional team of the brand.
- Size, that defines the standard message size under which it does not get the tag of spam.
- Structure, where the concepts like keywords or important links come that explain further about the product.
- Spam compliance, that meets the anti-spam laws and ensures that the message does not get tagged under spam category by following the basic rules. This also includes having a MoU signed with the operator regarding the free transmission of the messages.
- Final delivery, where the message finally reaches the targeted customer and the cycle finally comes to an end.
MMS Marketing
MMS includes the message content that also has images, videos or GIFs attached to the same. It is further divided into two types- A2P (Application to Person) and P2P (Person to Person). A standard MMS marketing message has characters up to 1500, else it does not get transmitted as the MMS message. This mode is not generally that much popular these days, due to the fact that it consumes more memory than the ordinary SMS and that it is quite difficult to restrict the same within mere 1500 characters.
Live Notifications Marketing
Otherwise known as push notifications, this is done via delivery of information from a particular software to the personalized device directly without asking for any permission from the client or the user. They have similarities to that of the SMS marketing but have differences in the fact that the former can be sent to only those which have the app installed in their devices. It is considered to be one of the perfect strategies for effective marketing and reducing the risks of spam tagging on every crucial mail sent to the targeted customers.
App Marketing Services
App marketing services also called App-based marketing, this has seen the recent surge due to the high increase in the number of smartphone and IOS users in today’s times. This is something that comes under the favor of the operations team of the brand, that allows its app to be activated on the targeted devices. The visibility of the app is further enhanced on the public forums and hence their download quantity gets increased. It also has different modes of working like as follows: –
- Content embedded like direct downloading from the app store
- Advertising model, where the various online ads generated present the link for the downloading of the app or re-direct to the app stores.
- User participation mode, that occurs by the air traffic to a particular website by the targeted audience to a large extent.
- Shopping website embedded mode, meant for the commercial giants where they provide links for downloading of the apps for more easy and convenient e-shopping.
This mode of marketing is very much effective amongst all of the other types due to its features like live notifications and providing of flat offers on the customers ordering directly from the apps.