Specialist marketing company Redu has announced the appointment of Nicola Short as Managing Director.

The North East firm was founded five years ago and has grown to become the UK’s biggest shopping influencer, with a turnover of over £2.5 million.

Redu produces bespoke digital content across a multitude of channels, finding the best deals for its 1.5 million followers and connecting retailers to a money-conscious consumer base.

Redu has grown to now sell over £40m of goods for UK retailers every year through brands such as Ashleigh Money Saver, and is set to double turnover again within the next 24 months.

With 26 employees working flexibly from the firm’s Seaham headquarters, as well as remote workers in Spain and London maintaining a presence in the hotspot hubs of affiliate marketing, Redu has recently expanded its portfolio with the Reward Me Now app, which aims to save users over £1,000 a year by giving them year-round discounts on more than 160 high street and online brands.

Now Redu founders Sam Morton and Gary Hunter have appointed Nicola Short as Managing Director to help scale the business to its next level.

She is also a Non-Executive Director of Tyne & Wear Archives & Museums.

Nicola, who received her MBA from Durham University Business School earlier this year, has over 26 years of experience working with leading brands including Sage Plc and Newcastle Building Society. She is best known for her work with the Newcastle Gateshead Initiative and serving as Chief Executive Officer for The Entrepreneurs’ Forum.

Redu founder and CEO Gary Hunter said: “We are delighted to welcome Nicola to the team. She is focused, highly skilled and has excellent experience of managing growing teams. The most important thing is she also really gets what we do.”

Nicola said: “I’m overjoyed to be a part of such a fast-paced digital company here in the North East. The culture is infectious and one of energy – this is a business with a real can-do attitude.

“Having worked with Redu previously whilst studying for an MBA from Durham University Business School, I recognised immediately the potential for even greater successes here. Gary and Sam have built the foundations for growth and I am very much looking forward to being part of the next chapter.”

Nicola’s appointment adds a wealth of experience and a fresh perspective to the board. Her appointment comes in tandem with recent appointment Simon Leonard, founder of Gourmet Society and developer of new company Gruum, and with two high profile appointments in quick succession, Redu is making a powerful statement of intent.

Redu founder and CCO Sam Morton said: “We’ve had a really great first five years, growing as a business to become the UK’s biggest shopping influencer.

“We have some very ambitious plans for the future and believe now is the right time for us to take the business to the next level. We are delighted to welcome Nicola on board to help us achieve this.”