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Snow Centre set to Transform Middlesbrough


May 17, 2017

MILLIONS of new visitors and hundreds of new jobs – Middlesbrough’s snow centre development is set to help transform the town’s city ambitions into a reality.

The £30m Middlehaven development – the work of private Teesside company Cool Runnings (NE) Ltd – recently received unanimous backing from Middlesbrough Council’s planning committee allowing it to take a major step forward.

Rachael Howson, of Cool Runnings (NE) Ltd, said: “We are delighted that planning permission has been approved and would like to thank everyone who has worked on the proposals so far. We are extremely excited to be moving into the next stage of the development process and we are aiming for an opening date of September 2019.”

It is estimated that when up and running the snow centre could attract 2.25m visitors a year and will create 350 jobs.

Middlesbrough Council has recently unveiled its own plans to invest £74m in order to attract up to £700m of private sector investment and create thousands of new jobs and new homes with the ultimate aim of cementing Middlesbrough’s place as the city centre of a prosperous Tees Valley region.

The snow centre’s place within Middlesbrough’s wider regeneration has been welcomed across the town with Cool Runnings themselves pointing to “massive spin-off benefits”.

Speaking to Love middlesbrough, Middlesbrough College Principal Zoe Lewis said: “Middlesbrough College is very excited about this development and the huge possibilities it affords Middlehaven and the wider Tees Valley. We have worked closely with the developers to maximise the benefits of the site and the co-location next to the College and its 15,000 students and 1000 staff. I know our students are extremely excited for it to open and I have no doubt it will attract visitors from far and wide and bring in further investment into what is fast becoming a leading education and leisure destination.”

Damon Roberts, General Manager of Middlesbrough’s Jurys Inn, said: “I think it’s very positive for the town. It should bring much needed leisure business, bringing people in from outside the region. We would expect some of those would want to stay overnight. It also helps Middlehaven and keeps that moving forward.”

Carli-Jayne McNaught, owner of the Olde Young Tea House on Grange Road and Hit The Bar on Bridge Street East, said: “There’s nothing like that around so for our area to get it is great and it’s the perfect place to put it. I want to see that area on the up because it’s really nice up there. I think it will absolutely boom in the next few years, that’s why we wanted to be there with Hit The Bar – there’s loads of scope over that side of town.”

Stephen Brown, Senior Partner at Middlesbrough-based commercial property consultants Dodds Brown, said: “The approval of the snow dome is fantastic news and will prove to be not only a catalyst for development within the Middlehaven project but also in the wider area. It clearly demonstrates the ambition of Middlesbrough Council and their determination to bring investment to the area. I cannot wait to give it a go!”

Soon after the planning application was approved it was announced that Ice Factor Group who run two successful snow centres in Scotland, were in talks to become the operators of the Middlehaven facility.

Jamie Smith, the mountaineer and entrepreneur who opened Ice Factor Kinlochleven in 2003 and acquired Snow Factor Braehead in 2011, believes his team’s successful bid to operate for the first time outside Scotland underlines the strength of his business model.

He said: “As a near identical set-up to our Scottish operations, it’s a development that will benefit from all of the finely tuned and proven business processes that we’ve put in place over six years of trading at Snow Factor Braehead.

“A decade ago, skiing and snowboarding indoors on real snow was possibly perceived by many as a gimmick. Today I believe Snow Factor Braehead is increasingly recognised as a significant Scottish snowsports destination and player in our strong adventure tourism sector.

“Year round, we are giving tens of thousands of people the opportunity to enjoy the thrill and fun of snow-sports and we now look forward to delivering similar success in England.”

By Emily