- Pursuing its international offensive, the Renault brand is revealing the name of its new show-car: Bridger Concept
- With Bridger Concept, Renault is inventing an urban vehicle of new proportions: a bold SUV that is both compact (under 4 metres long) yet spacious
- This new show-car is the forerunner to a production vehicle to be designed in India, a key market for the Renault brand’s international development
- Renault is set to unveil its new show-car Bridger Concept on 10 March at the presentation of Renault Group’s futuREady strategic plan. The event will be livestreamed from 9am (CET) on: https://events.renaultgroup.com
Renault is continuing its international offensive as it reveals the name of its new show-car: Bridger Concept. Illustrating Renault’s global ambitions, this vehicle is the forerunner to a production model – an urban SUV of new proportions – designed to better meet the needs of the growing number of families living in cities.
Renault Bridger Concept is a show-car of bold and powerful design with surprising proportions: under 4 metres long but without compromising on interior space.
Derived from the English word “bridge”, this powerful name evokes robustness, connection, and link. It reflects the assertive design of the show car and embodies the promise of human connection on board, perfectly resonating with Renault’s vision of “voitures à vivre”.
Full details of the new Renault show-car Bridger Concept will be revealed on 10 March with the presentation of Renault Group’s futuREady strategic plan. The event will be livestreamed in full from 9am (CET) on Renault Group’s events platform: https://events.renaultgroup.com.
Sylvia dos Santos, Head of Naming Strategy with Renault’s Global Marketing Division, explains the thinking behind the name of the new show-car Bridger Concept:
“With Renault Bridger, we are adding to our family of names based on English words. This one comes from the word ‘bridge’, with the letters ‘ER’ added for identification. The name Renault Bridger is part of the same approach as the name of Renault Duster. It’s a powerful, robust and versatile name, ideal to identify our new urban SUV show-car and open a new page in our international offensive!”