With 175 stores across the country and over 25 years of trading, it is Britain’s leading bed specialist.

Store manager, Brian Smith from Newcastle, said: “I have a team of five people working alongside me all of whom are from the local area.

“My background is very much in retail and prior to my appointment at Dreams I was fresh food trading manager at ASDA for 24 years.

“I am very much looking forward to developing the team and driving the business forward.

“Customers will discover a diverse range of comfortable, quality beds and mattresses including pillows, duvets, linen, headboards and bedroom furniture and our friendly team can help advise on stylish designs.”

Judith Ramshaw, centre manager at Royal Quays, said: “Dreams brings both variety and choice to the centre which is what we strive to achieve. We have recently welcomed a number of well-known brands including footwear specialists, Brantano and ladies clothing stores Klass and Bonmarche which complement the offerings from our independents.”

Royal Quays is home to a number of top brands offering up to 60% off RRP such as Nike Factory Store, Gap Outlet, Clarks, Moss Bros, Next Clearance and fashion department store, Quay Concessions, along with a vast range of local, independent retailers specialising in, sport, fashion, jewellery and music.