• Sun. Apr 21st, 2024

North East Connected

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Tech firm on a hi after award win

A tech platform created by a North East company has won a national award for innovation.

Darlington-based My Marketing Button picked up the Corporate LiveWire “Online Marketing Platform of the Year” accolade at a ceremony held in Manchester.

Delighted Managing Director, Mags Bradshaw said: “I’m so thrilled – not only to win but also to contribute to the Tees Valley’s growing reputation as a digital powerhouse.

“Our platform connects all the key elements of a business to help achieve growth, development – and results.

“My Marketing Button is an evolving platform which takes on feedback to ensure the software remains relevant and up to date to meet the needs of marketing professionals across a host of industries.

“As part of our own growth plan we love to collaborate with other digital marketing agencies enhancing the reputation of the company, our tech and the North East region.”

A spokesman for the LiveWire judging panel said: “We were particularly impressed by the bespoke nature of the platform.

“My Marketing Button is customised to each client, a powerful solution that offers a coordinated plan for marketing across the whole businesses – leading to joined up thinking and commercial success.

“The software and its features are based on marketing tasks that are aligned to a company’s purpose, with a dashboard that shows progress and highlights where improvements can be made.

“The whole team can access it, track their own marketing tasks – and celebrate when goals are achieved.”

By admin