Super Bowl 59 was not just a showcase of elite football talent but also a battleground for the most creative and entertaining commercials of the year. As always, advertisers pulled out all the stops to captivate audiences with humor, nostalgia, and star power. Here’s a look at the standout ads that had viewers talking long after the game ended.
Uber Eats: “A Century of Cravings”
Uber Eats tapped into humor and history with Matthew McConaughey narrating a quirky take on how football might have been invented solely to sell food. The ad featured appearances from Martha Stewart, Charli XCX, and filmmaker Greta Gerwig, making it both hilarious and star-studded.
Hellmann’s: “When Harry Met Sally” Reunion
Fans of classic rom-coms were treated to a nostalgic reunion as Meg Ryan and Billy Crystal recreated their iconic deli scene from When Harry Met Sally. The twist? The focus was on Hellmann’s mayonnaise, with Sydney Sweeney making a surprise cameo to add a modern touch.
Dunkin’: “The DunKings”
Ben Affleck, his brother Casey Affleck, Jeremy Strong, and Donnie Wahlberg formed a coffee-themed boy band, “The DunKings,” in a seven-minute extended ad. This hilarious, self-aware commercial leaned into Affleck’s well-documented love for Dunkin’ and featured some catchy (and intentionally cringeworthy) tunes.
Häagen-Dazs: “Not So Fast, Not So Furious”
Taking a break from high-speed chases, Fast & Furious stars Vin Diesel, Michelle Rodriguez, and Ludacris appeared in a commercial that showcased a slower, more relaxed side of life—enjoying ice cream. This tongue-in-cheek ad played on the franchise’s reputation for high-energy action but swapped out adrenaline for indulgence.
Pringles: “Mustache Mission”
Pringles continued its tradition of mustache-themed humor with an ad featuring Nick Offerman, Kansas City Chiefs coach Andy Reid, and NBA star James Harden. The commercial took a surreal turn as their mustaches detached and embarked on a mission to retrieve more Pringles for a party.
Little Caesars: “Eyebrow Adventure”
Eugene Levy starred in this wild commercial where his eyebrows flew off his face in amazement after tasting a new Little Caesars treat. The animated eyebrows traveled the world before eventually returning to Levy—marking one of the most bizarre yet amusing ads of the night.
Coffee-Mate: “Concert in Your Mouth”
Country music icon Shania Twain serenaded viewers in a surreal ad for Coffee-Mate’s new cold foam product. The commercial took an unexpected turn when a dancing tongue joined the performance, making it one of the more absurdly entertaining moments of the night.
Ritz: “Salty Club”
Ritz crackers went all-in on star power with an ad featuring Aubrey Plaza, Michael Shannon, and Bad Bunny. Set in an exclusive club where “only the saltiest are allowed,” the commercial played up Ritz’s signature flavor while leaning into Plaza’s trademark deadpan humor.
Mountain Dew: “Seal as a Seal”
Singer Seal took center stage in this bizarre yet endearing ad, appearing as a literal seal performing a soda-themed version of Kiss from a Rose to Becky G. The oddball humor and catchy jingle made it one of the most talked-about commercials of the night.
Nike: “So Win”
Nike’s dynamic ad, titled So Win, celebrated top athletes such as A’ja Wilson, Sabrina Ionescu, and Sha’Carri Richardson. With a high-energy montage of training sessions and competition highlights, the commercial delivered an inspiring message about perseverance and excellence.
Conclusion
Super Bowl 59 continued the tradition of making commercials as much of an event as the game itself. Whether through humor, nostalgia, or sheer absurdity, these ads captured the attention of millions. From McConaughey’s musings on food and football to Seal’s unexpected transformation into an actual seal, advertisers once again proved that Super Bowl commercials are an art form in their own right.