Branding is the creation, development, and promotion of a brand. A brand is not just a set of components – a trademark, company name, or product. The image and reputation of the brand significantly affect the behavior and choices of users. Not all brand attributes are obvious and functional. Some customers will not even consciously pay attention, but they will still work to form certain ideas about your company and product promotion.
Brand Promotion and SEO-promotion: the Main Differences
Brand promotion is a modern set of actions aimed at forming the company’s image, i.e. it is the management of the brand and its reputation, in particular in the network. Prospects for the development of the company as a whole will depend on the authority and promotion of the brand.
SEO promotion is sales-oriented. Brand promotion – to develop loyalty to the company. SEO is easily reoriented as needed, brand promotion is primarily traditional marketing. Brand promotion is moving from online to offline and vice versa, and it is simply impossible to imagine SEO outside the Internet and Google.
Internet Branding Technologies: Features
Internet branding or re-branding is a set of measures to create and promote a brand. It is much easier to enhance branding with an Indonesian proxy. Its purpose is to develop a sustainable image of a particular product, convey the main idea to consumers, and create a field for marketing communications between buyer and seller.
The specifics of Internet branding are that in addition to the stages of the offline campaign – site development, corporate identity, added online advertising, search engine optimization, contextual advertising, dissemination of information among users of social networks, blogs. Advertising on platforms where the company’s target audience is present. However, some differences between online and offline audiences are gradually blurring.
However, there are more differences in online branding. The main emphasis is on search engine optimization and further promotion of the brand’s website. The importance of Internet marketing and digital communication, i.e. Internet advertising in various forms, is growing. Among other features:
- reaching a wider audience, compared to traditional channels;
- rapid dissemination of information, but the task is complicated by the fact that users do not spend much time searching, limited to the top 10;
- ability to manage all advertising processes.
Receive quick feedback from potential customers, which allows you to immediately assess the effectiveness of the campaign, and manage the company’s reputation. Less cost of marketing activities and online tools than standard television advertising.
How to Increase Brand Traffic
Branded traffic is understood as transitions by keywords that contain the name of the company in the query, for example, freight taxi Let’s move, Paley stationery, English courses Helen Doron. Having branded traffic and growing it provides businesses with important benefits:
- high page clickability;
- effectiveness in online reputation management;
- increase conversions.
So, your business is already represented in the Internet space by a website or landing, developed a unique logo and corporate identity. What else can make you more recognizable:
- attracting users to the site;
- dissemination of brand information to the audience outside the site.
These tasks are solved through purposeful work with content. SEO copywriting for brand promotion is not just keywords, but the opportunity to gain additional points of contact with potential customers, in addition to search:
- creating a company blog is best a separate section on the site;
- publish reviews, and analytical, thematic articles about the company’s activities on your social media pages;
- publications on popular resources in your niche;
- PR-events – information in catalogs, on electronic bulletin boards;
- launch of an advertising campaign, search SEO promotion;
Also, you need to pay attention to the development of email marketing strategy, the development of promotions, and loyalty programs, and the illustration of site strategy development and design.
Internet Branding – Strategic Advantages
After implementing measures to search for branded queries, it is difficult to notice significant changes in the short term. However, the strategic result is worth the effort, especially for a young brand, because such a campaign does not require significant investment:
- increase brand awareness – the more visitors to your resource, the more potential customers;
- conversion traffic – the target audience is more loyal, so it is easier for visitors to offer and sell goods;
- high site positions, even when changing search engine algorithms;
- competitive advantages – increasing brand traffic can be seen as a bonus in a competitive environment.
Nowadays, brand recognition in the network is becoming an important condition for successful business development at all levels. Many consumers do not buy a product, but a story, name, or image. Therefore, trust in a company with a solid reputation is much greater. If you are involved in the comprehensive promotion of the company’s website, be sure to pay attention to branding.