Lexus, the luxury car division of the Japanese automaker Toyota, has become a household name globally, with its sleek design, innovative technology, and unparalleled performance. Despite its immense popularity, there are certain things that people might not know about this exceptional brand. Here are a few of those things:
1. The Story Behind Its Name:
Many people might assume that Lexus is a made-up name, but its origin is rooted in deep meaning. The name Lexus evolved from the combination of two words – “luxury” and “elegance.” The brand’s true meaning is reflected in its products and services that redefine the very essence of luxury with its premium features and flawless performance.
2. Lexus is the Result of Toyota’s Bold Vision:
Lexus was born out of Toyota’s desire to create a new luxury brand that would compete with established European contenders such as Mercedes-Benz and BMW. This bold vision became a reality with the launch of the Lexus LS 400 in 1989, a car that stunned the automotive world with its exceptional features, luxury, and innovation. Today, Lexus has achieved global recognition for its outstanding vehicles and continues to redefine luxury in the automotive industry.
3. Cutting-Edge Technology:
Lexus is known for its innovative engineering and groundbreaking technology. The brand was among the first to introduce hybrid vehicles to the market, and it was also one of the early adopters of a powerful, yet efficient, V8 engine. Additionally, the carmaker has invested heavily in advanced safety features, including the world’s first blind spot monitoring system and pre-collision safety technology. To ensure that their cars remain at the forefront of technology, Lexus has also developed its own cloud-based system that streams data and information to the car in real-time, improving its functionality and efficiency.
4. Unique Design Language:
The styling of a Lexus car is distinctive and unmistakable, thanks to its unique design language. From the dramatic hourglass-shaped grille to the sharp creases and angles, Lexus cars are known for their elegance, sophistication, and boldness. This design philosophy is at the heart of the brand, with each model showcasing its beauty and character through its exterior and interior styling.
5. Personalized Driving Experience:
Lexus is committed to delivering a personalized driving experience through its innovative features such as the Drive Mode Select system. This advanced system lets drivers choose from a range of modes such as “Eco,” “Normal,” and “Sport” to suit their driving preferences. By adjusting the throttle response, transmission, and suspension, this feature allows drivers to customize their driving experience to their liking, ensuring maximum comfort and control behind the wheel.
6. Top-Notch Craftsmanship:
Lexus cars are renowned for their exceptional quality and attention to detail, thanks to the brand’s commitment to craftsmanship. The automaker employs Takumi craftsmen – artisans with years of experience in their field – who carefully inspect and scrutinize each aspect of a Lexus car before it is released to the market. From the stitching of the leather seats to the placement of the wood trim, every detail is examined and refined to ensure that the car meets the high standards set by Lexus.
7. Focus on Sustainability:
As part of its commitment to being a responsible and sustainable brand, Lexus has implemented a range of eco-friendly initiatives. The company has invested in green technology, with its hybrids featuring an electric motor that supports the gas engine, resulting in lower emissions and greater fuel efficiency. Additionally, Lexus has implemented sustainable practices in its manufacturing processes, including the use of recycled materials and the reduction of waste.
In conclusion, Lexus is more than just a luxury car brand – it is an innovative car company that has transformed the automotive landscape with its exceptional quality and performance. From its unique design language to its cutting-edge technology and sustainability practices, Lexus continues to push the boundaries of what is possible in the car industry. With a focus on delivering a personalized driving experience and an unwavering commitment to craftsmanship, Lexus has become a symbol of luxury, elegance, and innovation.