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Three challenges for marketing workshop at Northern Conference


Mar 25, 2018

CIM has today announced details of their first Excel workshop for the Northern Conference, to be held in Durham on Tuesday 15 May.

The CIM Northern Conference is now in its eighth year and offers exceptional learning and networking opportunities.  This years’ theme is ‘Marketing horizons’, and will be looking at current marketing best practice and what is around the corner.  There will be two keynotes, a choice of nine workshops and it will once again be hosted by Andy Crane.

The workshops will be streamed into three: Explore, for those with little marketing experience; Evolve, for practicing marketers; and Excel, for those who are more senior, with three workshops for each stream available.

Diane Earles, Network Manager for CIM, said “We are very pleased to welcome Andrew Davis, Founder of Just3things, to deliver a session on how Marketing can work more closely with Sales.”  Andrew has spent his 20+ years in sales working closely with marketing teams and knows how to maximise the return for organisations.  Diane continued, “In this session he will spend time working with delegates discussing three things that executives responsible for marketing strategy are wrestling with and how working with sales directors and their teams really works.”

Those three challenges are:

  1. Who owns marketing?
  2. How is marketing automation changing behaviours?
  3. How to get Sales to open up and work with marketing.

For more information or to book go to http://regions.cim.co.uk/events or call +44 (0)1628 427340 during office hours and follow #cimnorthernconf

By Emily