Following on from CIM’s launch of 50 North East Marketing Greats earlier in the year, they invite you to meet Stephen King, Head of Commercial and Retail at Go North East.
The initiative aims to develop and retain marketing talent in the North East region. Diane Earles, Network Manager for CIM, explains “‘Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing. Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.” She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.”
Like Stephen King, who joined Go North East when he left school and has been supported by them to gain a degree and Institute of Directors Diploma. We asked Stephen what advice had for new marketers starting their careers and he said, “1) Never be afraid to question things – you may not be the only person in the room who doesn’t understand something! 2) Always try and understand the bigger picture – why have I been asked to do this? 3) Never forget that an organisation is just a group of people – so be positive and supportive.”
The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats