Top summer holiday trends from Farm Stay UK

27 June 2022 – Farm Stay UK has revealed the top search trends for staycations this summer, along with the most sought after spots in the UK for a getaway.

Founded in 1987, Farm Stay is one of the UK’s original direct booking sites; a not-for-profit cooperative of working farm accommodation providers, promoting rural and agri tourism.

With a range of accommodation available, from cottages, glamping pods, treehouses, gypsy caravans and B&B rooms, a stay on a working farm offers the chance to disconnect from the hustle and bustle and reconnect with nature. Local food and drink can often be delivered straight to the door from the fields, and many sites offer larger accommodation options making it the perfect choice for families, groups and celebrations. 

Based on Farm Stay UK web traffic, the most popular types of accommodation for summer 2022 are:

  • Glamping with a hot tub  
  • Holidays with an indoor pool / cottages with pool
  • Cottages sleeping 12+
  • Places where you can feed the animals

“Looking for a little luxury is a consistently popular trend on our site and we are pleased to see it remain the top trend for summer 2022” said David Brown, a director of Farm Stay UK.

“Larger groups are also a key market for us and it’s encouraging to see that this trend is here to stay with extended families and groups of friends seeking out ways to spend more time together. With overseas travel being widely reported as chaotic in the news, it’s no surprise that many are still choosing to spend a holiday at home rather than abroad.

“It’s very pleasing to see that accommodation with animal feeding is proving so popular this year. A wonderful experience for children and a real chance for families to reconnect and be more present, we hope that even once it’s easier to go abroad again, visitors will remember how rewarding a stay on a working farm can be for their family.”

With their dramatic scenery, vast open spaces and plentiful accommodation choices, the most popular regions for summer 2022, for the second year running, are:

  • Wales
  • Yorkshire
  • Scotland

High resolution images can be downloaded HERE.