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Top Teesside business strikes gold again


Jan 26, 2015 #North East

Photography by Paul Wilkinson Photography Ltd.Simon Bailes Peugeot has strengthened its status as the UK’s most accredited Peugeot dealership after securing another industry award.

The Teesside and North Yorkshire-based business, with locations in Northallerton, Guisborough and Stockton-on-Tees, has recently won its 24th Guild of Gold Lion accreditations.

Peugeot presents its Guild of Gold Lion awards annually to businesses providing the very highest standards in sales, service and customer satisfaction and for being the best-performing dealerships.

Simon Bailes Peugeot- now one of the highest rated Peugeot dealerships in Europe- was honoured in recognition of the company’s strong performance and continued growth, cementing its position as one of the UK’s leading Peugeot franchises as it continues to grow more rapidly than expected, despite difficult trading conditions in the last two years.

The award comes after a successful 2014 for Simon Bailes Peugeot which saw the business retain its Investors in People status, recruit several new members of staff and launch a number of new products, including Peugeot’s compact city car – the 108- and the new 308, which won the ultimate motoring accolade as 2014 Car of the Year.

Of over 250 dealerships in the UK, the Guild of Gold Lion award is only presented to the top 35 that meet a number of stringent criteria focussing on aspects such as customer satisfaction, service levels and business performance. Simon received his award from Stéphane Le Guével, managing director of Peugeot UK, in front of the whole dealer network at the National Peugeot Dealer Conference.

Stéphane Le Guével said: “Simon Bailes is a great example of the strength of the Peugeot dealer network across the UK and a deserving recipient of the Guild of Gold Lion accolade. The team performs to a consistently high standard, delivering exemplary customer service and has positioned itself as a successful business within the community it serves. I’d like to congratulate the whole team on its hard work and dedication and I am looking forward to celebrating the Simon Bailes team’s continued success in 2015.”

Simon Bailes said: “The teams at Simon Bailes Peugeot’s three dealerships work tirelessly to meet our strong company values ofcustomers, people, honesty, standards and profit which drive the daily operation of the business. These have governed our business for over 30 years to ensure customer, staff and supplier satisfaction. I am extremely proud to have been given this award again and it really is testament to the teams’ hard work. 2015 promises lots of interesting developments for not only our industry but our company as well and we would like to thank our loyal customers for their ongoing support.”

Simon Bailes Peugeot was established in 1979 and employs around 105 people at its three dealerships across the region.


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