Newcastle-based financial services and technology company True Potential is marking six years of supporting regional children’s charity Mission Christmas, announcing that a total of nearly £60,000 has been raised so far.
True Potential plans to step up fundraising even further this year, working towards a long-term target of raising £100,000 for Mission Christmas. Every penny raised by its 700-strong Newburn Riverside team is matched by the company, making it one of the charity’s biggest fundraisers.
Presenting a cheque for £8,740 to Hits Radio stars Steve and Karen, Samanpreet Kahlon, Head of Charity at True Potential, said: “Every year, Mission Christmas brings festive joy to children across the North East and beyond, and we are proud to continue to support their much-needed work.
“In addition to raising nearly £9,000 last Christmas, our team also donated hundreds of presents to families in need.
“As we enter 2025, we have a renewed focus on supporting our communities, and are thrilled that our fundraising for Mission Christmas has helped to support nearly a quarter of a million disadvantaged children in the last six years.”
The fundraising announcement comes only months after the launch of the Newcastle and Gateshead edition of Monopoly, sponsored by True Potential. All proceeds from staff purchases of the game went to Mission Christmas, and were also matched funded by the company.
True Potential has raised £58,000 for Mission Christmas since 2019.