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Welcome to Yorkshire has announced new dates for its popular Tour de Yorkshire roadshows for the 2017 Tour,  at  which  local residents and businesses can learn everything they need to know to make the most of this year’s race, during a 1.5  hour session.

Welcome to Yorkshire has teamed up with Ryedale District Council to run the free shows in Malton and Pickering, where information will be shared on how to get involved, build excitement and maximise the benefits of global media coverage when the race comes to Ryedale on Friday 28th April.

Leader of Ryedale District Council Linda Cowling said: “This is the third year that the Tour de Yorkshire has visited Ryedale, and this year we get the opportunity to welcome the event and showcase 3 towns, the Wolds and the Moors! There are huge opportunities across the District for businesses and communities to benefit from the event”.

Details on road closures, the annual sportive and Welcome to Yorkshire’s various cycling legacy projects will all be discussed, along with ways people can become an official Tour Maker or take part in the popular Land Art competition. Marketing, website and social media tips will also be provided, as well as ways businesses can embrace the huge influx of visitors that come to watch the action.

Welcome to Yorkshire Chief Executive, Sir Gary Verity, said: “The Tour de Yorkshire is now recognised as one of the best supported races in world and that’s down to the great people of this county taking it to their hearts. We run these roadshows to share information about how the race works and to encourage people to show off their community to a global TV audience of over 11 million people. I’d encourage everyone who lives or works on the route to come along, ask questions and get inspired on how we can all make the 2017 Tour de Yorkshire the biggest and best one yet.”

The 2017 Tour de Yorkshire Ryedale roadshows are as follows:

Malton – Tuesday 14th February 10am registration for a 10.30 start at the Milton Rooms

Pickering – Friday 17th February, 1.30pm registration for a 2pm start at the Memorial Hall.

The events are free, but please register for tickets on the Tour De Yorkshire website:

http://letour.yorkshire.com/2017/roadshows

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