- Alpine Cars CEO Philippe Krief presents the new Alpine A110 R Ultime, and hints at exciting news for third-generation A110 in final 70th anniversary video
- BWT Alpine Formula One driver Pierre Gasly eyes electric rallying future, confirms A390 order and takes World Cup winner Zinedine Zidane for a slalom drive
- Axel Plasse, VP Hypertech Alpine, shares his passion for the Alpine A290 Rallye and his hopes for its future
- Find out more about the range at alpine-cars.co.uk
Alpine is marking the conclusion of its 70th anniversary celebrations with a powerful new video connecting its past to a bold, electric future.
The video features exclusive insights from Alpine’s leadership teams and star appearances from F1 driver Pierre Gasly and football legend Zinedine Zidane.
Front and centre is the unveiling of the Alpine A110 R Ultime, the final evolution of the iconic A110. Presented by Philippe Krief, CEO of Alpine, the model pays tribute to the legacy of the second-generation A110 while setting the stage for what’s next.
“With the Alpine A110 R Ultime, we wanted to create a grand finale, worthy of the second generation A110,” said Krief. Referencing the next-generation A110, he adds: “In the first six months of 2026 we will share some really exciting news.”
The film also features Pierre Gasly, BWT Alpine Formula One driver, who shares his perspective on road performance and the shift to electric mobility.
“When I drive a road car, my expectations are focused on comfort. But as I’m a racing driver, I want to feel similar sensations to racing. I want precision as well as a car that looks good,” said Gasly, who confirmed he’s placed an order for the upcoming Alpine A390.
Gasly also reveals his interest in rally driving, specifically in an electric competition car such as the Alpine A290 Rallye. Developed at the new Hypertech Alpine engineering centre in Viry-Châtillon, the A290 Rallye is seen as a modern echo of the legendary R5 Alpine Group 2 rally car of the 1970s.
Also in the video Axel Plasse, VP of Hypertech Alpine, shares his passion for the A290 Rallye and his hopes for Alpine’s role in the future of electric motorsport.
The platinum anniversary film closes out a milestone year for Alpine, and promises an exciting future driven by innovation, heritage and high performance.