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A Study Has Found Over Half Of Young Brits are Living ‘hand to mouth’

ByDave Stopher

Oct 15, 2018

Over half of young Brits are living ‘hand to mouth’, according to a study.

Researchers who polled 2,000 adults aged 21-38 found many would struggle to get by if they were to find themselves out of work suddenly.

According to the data a whopping 41 per cent of their income is spent on rent or mortgage and bills, while another £160.71 goes on food and groceries every month.

That means overall £1,928.52 a year goes out of their bank account on living costs.

Despite this eight in 10 young Brits believe they are ‘good’ with money.

The study was carried out by Perkbox to launch its new card-linking technology.

Ashish Sampat of Perkbox said: “Despite the negative stereotypes about ‘broke millennials’ many do try their best to save.

“The reality is that they have bigger problems to face compared to previous generations.

“They shoulder more student loan debt and face house prices that are far higher than their parents did at the same age.

“It’s no surprise then, that they inevitably struggle more with savings.”

On average, those polled will spend £55.41 down the pub each money, £39.86 will go on clubbing and £42.65 will be spent on gambling.

They will also pay out £43.08 to watch streaming services, £47.87 on gadgets or tech and £48.97 on dining out.

Appearances are also important as they shell out £65.18 on clothes and £43.11 on keeping fit.

It also emerged most of these young adults – seven in 10 – pay for their items using cards rather than cash.

They also shop around for good deals – typically spending 25 minutes looking for bargains before making a purchase.

Their financial savviness doesn’t end here either, with 70 per cent owning a loyalty card – typically five of them.

But the research, carried out by OnePoll, also found half of millennials would like to see retailers introduce loyalty cards which are connected to their smartphone.

It also emerged that when it comes to privacy, a whopping 68 per cent per cent trust that their data is secure when buying online.

In addition to this, 30 per cent of those polled would prefer discounts from local business in their area, rather than those from high street chains.

Ashish Sampat added: “An attractive bargain must go beyond just making offers available to users.

“Millennials expect highly-personalised, easy to find, on-demand experiences and furthermore, authenticity is a huge thing for them, hence their value for local businesses.

“Spending an average of 25 minutes looking for a bargain is way too excessive.

“That’s why we’re so excited about introducing card-linking technology to our platform.

“It will enable us to connect employees with their favourite local businesses and get access to thousands of perks with just a swipe of the linked payment card at the point of sale.”

For more information on how card-linking tech works and why millennials will love it, click here [https://www.perkbox.com/uk/resources/blog/why-millennials-will-love-cardlink].


Drinks in the pub – £55.41
Clubbing – £39.86
Clothes – £65.18
Supermarket – £160.71
Gadgets/tech – £47.87
Streaming services – £43.08
Fitness including gym membership and equipment – £43.11
Travel – £87.71
Gambling – £42.65