RETAILERS in Europe’s largest shopping centre are helping shoppers beat the January blues – by putting the kettle on.
Monday 18 January, or ‘blue Monday,’ is widely believed to be one of the most depressing days of the year, as the excitement of Christmas wears off, the temperature plummets and people return to work.
However, retailers at intu Metrocentre are hoping to sweeten the day by renaming it ‘Brew Monday’ and offering shoppers a range of free hot drinks, special offers and surprises.
Among the treats available at the centre on Monday will be free tea and coffee vouchers for Wetherspoon, Oh You Pretty Things champagne bar is creating special blue cocktails and mocktails for the day and the intu Metrocentre team will be surprising shoppers on the malls throughout the day.
And, for those who are too blue to leave the house, intu Metrocentre will be running online competitions, including the chance to win a free afternoon tea for four at Lumley Castle Hotel, on Facebook.
The centre will also be giving away Muffin Break vouchers to Twitter users who share selfies having a brew on the day.
“To combat the January Blues, we want our customers to share a cup of tea or coffee with their loved ones or have a brew on us,” said Helen Atkinson, marketing manager at intu Metrocentre.
“If we all join together, then there’s no reason why we can’t beat the blues and get the year off to a much happier start.”
For more information visit www.intumetrocentre.co.uk/Whats-on/Events/Brew-Monday