The books, which are issued quarterly, contain vouchers for discounts on purchases and services in Darlington town centre and the latest issue, which was available throughout November and December 2015, generated over £14.5k for the businesses featured.
Twenty-eight shops, salons, pubs and restaurants, took part in the scheme, which is the brainchild of BID company, Distinct Darlington, which was formed to promote businesses through a variety of projects and encourage a clean, safe and welcoming town centre.
Offers included £5 off a £30 spend at Emelia’s on Bondgate, £20 off when you spent £100 in Moda in Pelle on Grange Road and 15% off at Bliss Gifts on Duke Street. The Art Shop on Bondgate, offered a gift voucher worth £20 for only £15, whilst Oxfam offered 50% off donated items.
“The customers have loved treating themselves to a few extra items thanks to our generous offer,” said Rachel Parry, store manager of Oxfam on Skinnergate. “It’s definitely encouraged repeat visits and we think it’s a great way to promote local business in Darlington.”
“The Little Book of Offers certainly has a big impact for our businesses,” said Alex Hirst, manager of Distinct Darlington. “The Little Books don’t just benefit the businesses which take part, but by bringing in shoppers from further and further afield, there is a knock on effect for the whole town. The offers also give us a significant advantage over some of the larger shopping destinations in the region.”
The next edition of the Little Book of Offers will be available from 1 February – 31 March and features exclusive offers for Valentine’s Day, Mother’s Day and Easter. Hard copies of the Little Books will be available from the Box Office in Darlington’s Cornmill Centre and Dolphin Centre reception, or from town centre traders. Alternatively they can also be downloaded fromhttp://www.distinctdarlington.co.uk/downloads .