3 myths about performance that organisations have missed – but elite sports have cracked
By John McLachlan, co-author of ‘Rest. Practise. Perform.’ You may reach your financial targets, deliver a project on time, or…
AI creates new fan chant for Newcastle United next season
Chants sung on matchdays are powerful in that they can unite fans far and wide while providing a force of…
North East sports betting brand AceOdds acquired in €42m deal
A Danish digital sports media group is looking to significantly enhance its presence across the UK after completing the multi-million…
UEFA Euro 2024: Why does football hooliganism exist and how do we tackle it?
With the men’s UEFA Euro 2024 tournament taking place this summer (June 14 – July 14), Senior Lecturer in Sociology…
Sponsorship’s positive knock-on effect
A County Durham Rugby Club is charging ahead with its centenary year celebrations, thanks to a sponsorship deal. Consett Rugby…
Logic-i supports Sophie’s ambitions for cheerleading ‘world cup’ success
Construction consultancy Logic-i is supporting cheerleader Sophie Chisholm as she jets off to Walt Disney World Resort in Florida to…
Young Falcons Flying With Hay & Kilner Kit Sponsorship
Junior players at a successful Newcastle community football club are flying thanks to a kit sponsorship deal with North East…
Nirvana Europe Taking A Run At North America With £500,000 NEL Investment Backing
A specialist North East sports travel and events firm is taking a run at growing its presence in North America…
A new fund for students with big goals
Talented sportsman Aaron Steavens is closer to reaching his goal of becoming a professional football coach thanks to the support…
Young lifesaver student gets England call up
Choosing a career as a paramedic can be enormously rewarding, but also very challenging, but for one Sunderland student his…
Grow Wild launches brand new Outdoor Maternity and Postpartum Leggings
Grow Wild Outdoorwear is delighted to announce the launch of their brand new leggings, specifically and meticulously designed for outdoor…
NEW BOOK: ‘Rest. Practise. Perform. What elite sport can teach leaders about sustainable wellbeing and performance’
‘Rest. Practise. Perform. What elite sport can teach leaders about sustainable wellbeing and performance’ is the new book from Karen…
Book launch celebrates Sunderland 73: The People’s Visual History
Lifelong Black Cats fans can see their 1973 FA Cup memorabilia officially brought to life in a new book marking…
Young North East Handball Players Get Smart New Look Thanks To Hay & Kilner Kit Sponsorship
Young members of a fast-growing regional sports club have received a welcome hand from North East law firm Hay &…
From Haaland to Bowen: Premier League’s CLUMSIEST players revealed
Forget the MOTM: These are the Premier League’s clumsiest players Premier League football players have undoubtedly reached the apex of…