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County Durham card creator and boutique owner team up to spread Christmas sparkle and promote ‘shop local’ message


Nov 8, 2019 ##retail

Two female business owners are getting in the festive spirit by teaming up to support each other’s ventures this Christmas. Bespoke card and picture maker All About Words and independent fashion retailer Betty’s Boudoir are working together to enhance the range of festive gifts and cards available from within the community. Betty’s Boudoir, a ladies’ fashion store based in Sedgefield, County Durham is stocking a capsule collection of Christmas cards from neighbouring online bespoke card and gift business All About Words, which is in turn promoting the boutique’s offer. Both businesses are also encouraging customers to support local businesses when shopping in the build-up to Christmas.

All About Words was set up by mum of three Catherine Lines just over a year ago, and the business now has a successful Etsy store stocking a range of personalised greetings cards and word-based framed pictures. Betty’s Boudoir, situated in the heart of Sedgefield, has also been established for just over a year and stocks the latest fashions and accessories and quirky gifts, including locally sourced items, all hand-picked by owner Lily Grundy and her mum Cheryl.

Recognising their shared interests and the opportunity to cross promote each other’s product range, Lily agreed to stock three Christmas card designs within Betty’s Boutique, including a sparkly shoe design created with the store’s customers in mind. Meanwhile, Catherine has created a bespoke business Christmas card and a gift card design for the boutique, which will also be a collection point for people picking up All About Words orders in the run up to Christmas.

Lily comments: “Before I took over the store it used to be a card shop, so people still come in asking for them. After meeting with Catherine, it made sense to stock a selection of cards in the run up to Christmas as the demand was already there. For the past year, customers have had the choice to collect their All About Words orders they from Betty’s Boutique which is great as it brings more customers in to see our latest range of fashions, accessories and gifts. It’s a partnership that’s working really well for both of us.”

Catherine adds: “As two female business owners based in the same town, it made perfect sense for Lily and I to join forces. We’re both passionate about promoting local enterprise and it’s great to team up and support each other, especially as our products work so well together.

“We hope that people in Sedgefield and further afield will buy locally in the lead up to Christmas, both from us and the other great independent businesses across the area.”

Catherine and Lily will also be working together at events in the build-up to Christmas, including a fashion show in the Parish Hall on Tuesday 3 December that will raise money for the local Rangers and Guides groups. They will also promote each other’s products to their respective networks.

The All About Words Christmas collection comprises 13 cards comprising fun, traditional and religious designs and two framed pictures, all of which are sustainably produced using fully recyclable FSC® certified card and paper bags. The full All About Words range is available to view at www.etsy.com/uk/shop/AllAboutWords13 or www.numonday.com/shop/all-about-words and a selection of designs is now also be stocked in House of Zana on Grange Road, Darlington.

For more information about All About Words, email info@allaboutwords.co.uk, search for ‘allaboutwordspictures’ on Facebook and Instagram, or follow @AllAboutWords13 on Twitter.

For more information about Betty’s Boudoir visit the store at 12 High Street, Sedgefield (open 10:00am5:00pm Tuesday to Saturday), call 01740 623079, email bettysboudoirfashion@hotmail.com or search ‘bettysboudoirsedgefield’ on Facebook or ‘bettysboudoirfashion’ on Instagram.

By Chris

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