- CUPRA will launch a new division within the brand that pushes the boundaries of its design language beyond the automotive world
- The Red Thread of Design will be open for visits from 8 April in Piazza XXV Aprile and in the CUPRA City Garage (Corso Como, 1, 20154 Milano)
Milton Keynes, 04-04-2025 – CUPRA will return to Milan Design Week with the brand’s boldest design statement to date: the launch of the CUPRA Design House. Piazza XXV Aprile and the CUPRA City Garage will host an immersive journey through CUPRA’s core design principles. The Red Thread of Design, the thread that connects CUPRA with the future of design, will broadcast the brand’s innovative and revolutionary vision, demonstrating at the Salone del Mobile how its philosophy extends into new creative territories.
The unveiling of this new division will showcase how the brand challenges the boundaries of design beyond the automotive word. This new era, in which CUPRA demonstrates its ability to integrate innovative materials and cutting-edge approaches will highlight the next evolution of the brand’s passion to use design to explore, collaborate and create new experiences.
Stay tuned on 8 April at 10:30AM and to our Instagram channel @cupra_official