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Find out what’s app-ening in Darlington…

Byadmin

Feb 20, 2015 #Darlington

DARLINGTON shoppers will soon be able to check out everything from car parking to bumper bargains from the comfort of their armchairs, thanks to a state-of-the-art app.

The app, which is the brainchild of business improvement district company Distinct Darlington, will be launched on23 February and will offer a range of incentives to residents and visitors to the town.

Shoppers using the state-of-the-art app will be able to take advantage of a special loyalty scheme, whereby shops will offer individual rewards to returning customers.

And, thanks to state-of-the-art technology called ‘geo-fencing’ customers in specific town centre ‘zones’ – will be rewarded periodically with high value offers exclusive to app users, for businesses within that zone.

The easy-to-use app will also enable drivers to top up their car parking without the need to return to their car; meaning they can enjoy Darlington’s wealth of shops, activities and facilities for even longer.

“Quite simply, the app will make shopping in Darlington easier – and more pleasurable – than ever,” said Alex Hirst, manager of Distinct Darlington, which promotes businesses and encourages a vibrant shopping experience as well as a cleaner and safer town centre.

“It will be easier to pay for parking and, because tickets can be topped up while on the move, shoppers will be encouraged to really explore the wealth and breadth of businesses in the town centre.

“They will also be able to access exclusive offers, deals and loyalty scheme rewards – at no cost at all.”

For further information about the app, visit www.distinctdarlington.co.uk or call Distinct Darlington on 01325 463002.

By admin