THE UK’s largest gin subscription organisation has raised a toast to The Artisan Drinks Company – by voting one of their mixers an all-time favourite.
The Craft Gin Club has more than 38,000 members who sign up to receive a monthly box of gins, tonics and snacks.
Included in Craft Gin Club’s February box was Artisan’s Pink Citrus Tonic, with fresh pink grapefruit, bold blood orange flavours and a hint of basil, it is seen by its creators as the perfect choice to pair with gin – or to drink alone.
And now the company’s claim has been backed up by the thousands of members of the Craft Gin Club, who rated it number one out of 50 other tonics.
Members are asked for feedback and the Pink Citrus Tonic was praised for everything from its “great taste and colour” to it being “crisp and refreshing.” At the same time the members also praised Artisan’s unique branding, saying it was “distinctive and eye catching” and “smart and classy.”
Overall, the tonic was voted 8.5 out of 10 for taste and 8.8 for branding- putting it in poll position over every other mixer previously featured in the boxes.
“We loved working with the Craft Gin Club and we are delighted to have got such amazing feedback and also to have become the favourite tonic of its members,” said Steve Cooper, CEO of The Artisan Drinks Company.
“This is an audience who really know their stuff so it’s fantastic to have had such a strong seal of approval.”
The Artisan Drinks Company was set up in 2018 by experts with a long history in the industry, following their work with some of the world’s best-known brands.
It was launched by North East born Steve Cooper, who had previously founded the highly successful Feel Good Drinks company, following on from his job as General Manager for Coca Cola Amatil in Australia.
Steve joined forces with award-wining Australian bar owner Mikey Enright – whose bar The Barber Shop in Sydney was recently voted the global best gin bar – to bring their shared vision to life; a collection of premium range mixers which are now available in the UK, Australia and across Europe.
The mixers are easily recognisable thanks to their unique pop art inspired-artwork which is showcased on the labels, created by Yorkshire-born artist, Alan Walsh, who is based in the South of France and whose work is internationally renowned.
The Artisan Drinks Company’s current range include seven premium mixers – their Classic London Tonic, Skinny London Tonic, Violet Blossom Tonic, Pink Citrus Tonic, Agave Lemon Tonic, Barrel Smoked Cola and their most recent addition – Fiery Ginger Beer.
For further information visit www.artisandrinks.com
More details about the Craft Gin Club are available at www.craftginclub.co.uk