Over the last 200 years, Denby has earned a fantastic reputation for its beautiful ceramics, homeware, and cookware. Glass Digital are very much looking forward to helping the team build on their success by improving their Google rankings, as well as supporting them in reaching more prospective customers through targeted online ads.
Glass Digital will also be working on campaigns for two of Denby’s other brands: Burleigh and Poole Pottery. Burleigh is perhaps best known for its classic and timeless tableware, while Poole Pottery specialises in creating unique and innovative collections of decorative homewares. They’re very excited to help shine an even brighter spotlight on these brands through organic search and PPC.
Navneet Evans, Digital Marketing Manager for Denby, says: “I worked with Glass Digital in a previous role and was impressed with their transparency, from communications on projects to strategy and reporting. It was always a relationship that felt like teamwork and all members of the team seemed immersed and engaged in the brand and joint strategy.
“When the opportunity came to renew our SEO and PPC contracts, it felt like a good opportunity to approach Glass Digital to pitch for our business.”
Transparency is a huge focus for the digital marketing team at Glass Digital, as they like to ensure that their clients know exactly where their money is being spent and why. It’s great to see this is something Denby value, and Glass Digital will certainly ensure the company are aware of what they’re doing every step of the way.
They have also been spending a lot of time getting to know all three brands, and some members of their team have even visited for a factory tour! So are feeling more than ready to work on this campaign.
Navneet added: “I know Glass Digital have experience with our website platform and a company I previously worked for benefited from their passion for content and outreach in terms of SEO. For PPC, it makes sense for us to have our entire search strategy with one company for a more strategic overview. The team were able to understand what our brand is trying to achieve and demonstrate ways we can make our current channels and budget work harder.”
All in all, Glass Digital are a great fit for Denby, Burleigh, and Poole Pottery. They have already started work on their campaigns and are really enjoying getting to know the team and business as a whole. So, they can’t wait to see how they are able to help them achieve their goals.