Isuzu UK, the pick-up professionals, were unveiled as the headline sponsor of the 2019 Master Builder Awards by the Federation of Master Builders (FMB) at their Annual General Meeting in Bournemouth. The Isuzu D-Max pick-up is already popular within Building and Construction however now Isuzu UK have decided to become a commercial partner and now also FMB award sponsor 2019.
Established in 1941 the FMB is the largest trade association in the building industry and is a source of knowledge and professional advice for its members. The FMB’s strict membership criteria gives consumers confidence when they are looking to use a builder. Isuzu are very proud to become a commercial partner and award sponsor of the FMB.
Isuzu only make commercial vehicles. We focus on making our D-Max pick-ups tough, strong and built to go the distance. We are best placed to discuss pick-ups with professionals, aiming to meet our customers every individual need as this is all we do, not passenger cars. Isuzu are the pick-up professionals.
The Federation of Master Builders is a hugely respected professional organization with a highly professional membership. A great fit with Isuzu brand values. There is likely to be stiff competition for this prestigious Award and the 2019 Overall Winner will pick-up a brand-new Isuzu D-Max Utah with a very high level of specification, including leather interior, multi-function colour touch screen, Sat Nav, reversing camera, heated front seats and much more.
George Wallis, Marketing Manager at Isuzu UK, said, “The Award-Winning D-Max pick-up is now sponsoring an Award rather than just winning them. Isuzu is already a household name, we see this headline sponsorship as integral to this fantastic partnership with the FMB. Isuzu UK are clearly positioned as the pick-up professionals and we see a real synergy with this outstanding organization and their highly qualified, professional members.”
Having already seen positive results from partnerships such as the Welsh Rugby Union, NFU, BASC and NGO, Isuzu wanted to deepen its connection with Builders and associated trades. The FMB commercial partnership and award sponsorship is perfectly positioned to deliver this, especially considering the shared intrinsic professional values of each organisation.