Plimsoll Publishing, a leading global publisher of market and financial intelligence reports, has appointed North East based public relations experts Karol Marketing to raise awareness of its unique model of financial analysis and associated products and services.

Aimed at business leaders in the UK, Europe and the rest of the world, Plimsoll’s multi-lingual team generates a vast array of industry analysis reports marketed to business directors worldwide. The reports are used to assess the attractiveness of potential acquisitions, provide a better understanding of markets and identify sound companies with whom to trade.

Drawing inspiration from Samuel Plimsoll’s visual principle to ensure the safe loading of ships, Plimsoll founder Don Turkington pioneered the internationally respected ‘Plimsoll Model’ of business analysis to evaluate a company’s performance and provide effective early warning signs of danger within a company.

The appointment will see Karol Marketing roll-out an integrated communications campaign, including showcasing the expertise of the Plimsoll team and raising awareness of its products across trade and national media. This includes Plimsoll’s market-leading TALAT product, a digital tool that automatically updates as companies file their accounts, enabling business leaders to interrogate company data, gain essential industry insights and spot acquisition opportunities around the clock.

The agency, which recently scooped a quartet of awards at the North East CIPR PRide Awards, provides strategic PR services for a range of public and private sector organisations across the UK and further afield. Its appointment by Plimsoll is the latest in a run of new business successes, including its recent appointments by Hatton Traffic Management and Elanders UK.

Karol’s managing director Stefan Lepkowski said, “Plimsoll is an acknowledged leader in the field of business intelligence.  It is a blue chip client to add to our portfolio with a strong story to tell and an ongoing pipeline of highly relevant, business friendly data and analysis.”

Daniel Turkington, managing director at Plimsoll Publishing commented, “Karol Marketing immediately grasped what makes Plimsoll so unique in the field of business analysis and were able to demonstrate how they could make what we specialise in both newsworthy and highly relevant to our target audiences.”