• Sat. Dec 9th, 2023

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Lord Lieutenant To Visit Generation Red Family Zone

MFC_Riverside_EntranceThe Lord Lieutenant of North Yorkshire, Mr Barry Dodd CBE, will make a special visit to Boro’s award-winning Generation Red Family Zone on Wednesday June 1.

He will meet the team behind the ground-breaking scheme that has transformed the matchday experience for dozens of families within the East Stand at the Riverside Stadium and will also talk to key partners, sponsors and some families.

Already sold out for Boro’s return to the Premier League in August, the GRFZ was launched in 2013 and was an immediate success, helping Middlesbrough FC win the Football League’s Family Club of the Year award the following year.

The East Stand concourse is a family-friendly area featuring activity areas, interactive computer games, giveaways and exciting pre-match entertainment. Partners include Everyone Active, Cornerstone Business Solutions, WH Smith, Frankie & Benny’s, Hollywood Bowl, Cineworld, Game and McDonald’s.

Player visits are a regular feature and the GRFZ has become a smash hit with children and mums, dads and grandparents.

The Lord Lieutenant will be greeted by Chief Operating Officer Mark Ellis and Head of Supporter Services Yvonne Ferguson before viewing features such as the Creative Corner, the Cornerstone Interactive Zone, the MFC Official Little Red Store, the Boro Yellow Brick Road and the Candy Cart.

He will also meet Helena Bowman, Head of Foundation, and MFCP charity partners.

For further information please contact the Media Department on 01325 729902.

By admin