National Doughnut Week returns in 2025 with a delicious purpose. From Saturday 10th May to Sunday 18th May, bakeries, cafés, and doughnut lovers across the UK will unite for a cause that’s as heartwarming as it is tasty — raising funds for The Children’s Trust, the UK’s leading charity for children with brain injuries.
What is National Doughnut Week?
Established in 1992 by Christopher Freeman, a baker and former president of the National Association of Master Bakers, National Doughnut Week is more than just an excuse to indulge in sugary rings of joy. The weeklong event is a nationwide initiative where participating bakeries and cafés sell doughnuts and donate a portion — or all — of the proceeds to The Children’s Trust. Over the years, it has raised hundreds of thousands of pounds to support the rehabilitation and care of children with brain injuries.
When is National Doughnut Week 2025?
This year, National Doughnut Week takes place from 10th to 18th May 2025. It’s a prime opportunity to enjoy your favourite sweet treats while supporting a crucial charitable cause.
Who Benefits?
All funds raised during the week go directly to The Children’s Trust, a national charity providing expert rehabilitation, education, and community services for children and young people with brain injuries and neurodisabilities. Their services help children achieve the best possible quality of life following serious injuries or illness.
How You Can Get Involved
🍩 Buy Doughnuts from Participating Bakeries
Simply purchasing a doughnut from a participating business during the week means you’re making a difference. Look out for the official National Doughnut Week posters and stickers in local shops or check the event’s official website for a list of participating venues.
🎉 Host a Doughnut Fundraiser
Schools, offices, and community groups are encouraged to host their own doughnut sales or themed events. Whether it’s a bake sale, a doughnut decorating contest, or a tea party with a twist, every bit helps raise awareness and vital funds.
📱 Spread the Word on Social Media
Raise awareness by sharing photos of your favourite doughnuts or your fundraising efforts using the hashtag #NationalDoughnutWeek. Encourage others to take part and support the cause.
🧁 Register Your Business
If you run a bakery, café, or food stall, you can register to take part in the campaign and receive a free promotional pack. This includes posters, leaflets, and collection boxes to make fundraising simple and effective.
Why National Doughnut Week Matters
This campaign is a shining example of how small actions can have a big impact. Every doughnut bought, every pound donated, and every post shared on social media helps bring attention to a critical issue affecting children and families across the UK.
By taking part in National Doughnut Week, you’re not just enjoying a sweet snack — you’re helping give children and young people the opportunity to rebuild their lives after a brain injury. It’s proof that doing good can be delightfully delicious.
Key Details at a Glance:
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Dates: 10th – 18th May 2025
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Charity Partner: The Children’s Trust
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Website: nationaldoughnutweek.org
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How to Help: Buy doughnuts, host events, donate, and share the word!
Whether you’re a lifelong doughnut enthusiast or simply looking for a way to give back, National Doughnut Week 2025 is the perfect chance to turn your sugar cravings into charitable support. Mark your calendars, grab a glazed ring or two, and help make a real difference — one doughnut at a time.