NORTH EAST Baltic Training has unveiled a new brand identity as it eyes strong demand for its IT and digital training expertise on the back of tailor-made apprenticeships.
The move by the Newton Aycliffe’s firm is part of a five-figure investment to improve customer service levels for employers as well as the apprentices it helps into the workplace through personalised development programmes.
With the shortage of skills in the IT sector, where there are in excess of 700,000 jobs available and tens of thousands of new recruits required annually to plug the gaps, the firm is helping to secure a new generation of talent across the UK.
More than 4,000 young people have been helped in pursuing careers in the technology and digital sector, where the landscape is ever changing and with it the skills, techniques, knowledge and understanding required by IT and Digital professionals.
Baltic Training works with over 1,500 employers across the UK, helping them to equip workforces with the skills needed to remain competitive in global markets.
However, while the new identity reflects a strong sector reach for the 140-strong firm, existing core competencies will remain, ensuring that the company continues to offer added value expertise and training advice.
It comes as the Government’s apprenticeship scheme, formerly known as Trailblazer Standards, continues to develop – an initiative Baltic Training is supporting with apprenticeships that lead to industry recognised qualifications.
Newcastle City Council alongside smaller businesses such as North East-based creative search agency Mediaworks and education IT providers Calibre Secured Networks, are among Baltic Training’s customers.
The move also comes on the back of news that the firm was the first independent training provider in the UK to gain accreditation to the Institute of Customer Service (IOCS).
Brooke Hodgson, Baltic Training’s marketing manager, said a new identity was required and will only reinforce the company’s position as digital training experts and support future growth.
“I’m very excited about taking the new brand forward, building on our successful track record and new modern by enhancing our look with a digital edge,” said Brooke Hodgson.
“Our core vision, values and commitment to excellence remain as strong as ever; vital tools in reinforcing the quality of our training and improving the standard of service all our customers receive.”
Baltic Training is a one of the UK’s foremost apprenticeship providers, working in partnership with employers in the Digital IT sector to deliver programmes and training initiatives that are specifically tailored to meet individual and business needs. More at http://baltictraining.com