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Newcastle Falcons and Crabbie’s agree new official partnership


Sep 22, 2016

Newcastle Falcons are delighted to announce a new official partnership with Crabbie’s Alcoholic Ginger Beer. The two-year partnership will see the Crabbie’s logo on the Falcons’ match shorts, with further branding around Kingston Park Stadium.

The Crabbie’s range will be available for supporters across all 10 stadium bars, with further match-day activity and community programmes with local rugby clubs set to be unveiled.

Crabbie’s has embarked on a long-term commitment to rugby at all levels, which has seen them partner with other clubs across the UK. Additionally, Crabbie’s has backed high profile events in the game already this season, including the Premiership London Double Header and National Rugby Awards. Key to this commitment is helping to grow the game, and Crabbie’s will seek to use the new relationship with the Falcons to drive engagement with community rugby clubs across the North East.

Speaking about the new agreement, Falcons managing director Mick Hogan commented: “The new partnership with Crabbie’s will really benefit the Falcons on so many levels. What really impressed us as a club about Crabbie’s is how they want to involve our supporters through enhancing the match-day experience. It was also very exciting to see how they are planning to engage with local community rugby clubs across the North East and Cumbria.

“Crabbie’s are an international brand and are set to have a big impact on the sport of rugby over the next few years. The fact that they have chosen Newcastle Falcons to be a part of that activity is great news and we look forward to working with them on their exciting and innovate sponsorship programme over the coming seasons.”

Michelle Chadwick, senior marketing controller for Crabbie’s, said: “Crabbie’s is passionate about supporting rugby at every level, from grassroots up to the elite game.

“We are especially delighted to have joined with Newcastle Falcons, an elite Premiership club that acts as a hub, supporting and feeding into so many local clubs right across the North East. Crabbie’s is proud to partner with the Falcons and we look forward to enjoying lots of success together.”

By Emily