• Sat. Jun 22nd, 2024

North East Connected

Hopping Across The North East From Hub To Hub


NORTH EAST based content marketers, The Office Rocks and the parent company behind the recent sale of e-commerce business WHAT ABOUT THIS (WAT) have today unveiled their newly revamped Bump, Baby & You website – www.bumpbabyandyou.co.uk and app as the community tops a 7 million reach.

Experts in engaging audiences and driving sales for ecommerce brands, The Office Rocks has cultivated the Bump, Baby & You brand. Established in 2015 to support new mums from pregnancy through to parenthood, Bump, Baby & You has quickly become a major player nationally and one of the largest digital communities in the mother and baby arena in the UK.

Bump, Baby & You is one of the online communities that founder and Managing Director Laura Middleton has created and grown over the years by leveraging her expertise in community building and digital marketing.

With clients on the books including Tesco, Mamas & Papas, Nike, Boohoo, Paperchase and Sainsburys to name but a few, The Office Rocks has successfully created and grown a host of online communities across their portfolio, with a weekly reach of 8m+ and driving over £33m to clients in the process.

Laura Middleton, Managing Director, The Office Rocks said:

“Bump, Baby & You is such a success story and the stats for this community alone speak volumes, with over 560k followers on Facebook, 72k members in our tailored Facebook Support group, and a monthly reach of over 7 million through this highly engaged and targeted platform. 

Since the sale of WAT we’ve had the enhanced capacity and investment to refocus our strategy to grow our community and further revamp the website and relaunch the new app. We can’t wait to see the response from the community to the sparkling new platforms.”

Alongside the new look website, which has undergone a significant investment and redesign by Edward Robertson, The Office Rocks has also relaunched the innovative Bump, Baby & You app, following a soft launch in November 2020.

The app has been created to offer additional support to the established community of over 600k mums and mums to be. Filled with real life stories and advice, bustling chat groups and special live events, and all designed to support its members throughout their journey into parenthood.

Laura added,

“We are delighted to be relaunching the official Bump, Baby & You app, it’s something we have been wanting to do for a number of years now and the pandemic prompted us to go for it. Pregnancy and parenthood can be a scary journey and with the added stress that covid brought, we wanted to create a safe space where our community can come together day or night to support one another and know that they are not alone.

The app, along with our social platforms is on an upward trajectory and key growth areas for the community. I’m also really excited with the boom of TikTok and to see Mums hanging out on there. We’ve delivered some really creative partnerships with key brands who want to reach Mums on TikTok and the results have been amazing, so this is also an area we’ll be investing in more in the coming months.”

New features on the website will include an area for bloggers to submit their own content, the Bump, Baby & You influencer network and a comprehensive What’s On section designed to make keeping the kids happy easier.

The Bump, Baby & You app is available to download now on IOS and Android app stores.