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Photographic guest book helps develop business


Oct 3, 2017 #Business

A PR agency with a unique floating office is celebrating its 10th year in business by inviting new and existing clientele to join the festivities by striking a pose for a rather unique guest book.

Keith Newman from Morpeth has spearheaded Highlights PR since establishing the business in 2007, his office is based on “Highlights”, an eight-meter-long Viking Cruiser based in St Peter’s Marina Newcastle and he is keen for those who step on board to be part of the boat’s history.

Keith said:” With the permission of my guests, I’ve kept an unusual record of everyone that has been on-board in the past three years. I’ve published a photo book where you can see everyone who’s visited and it’s great to look back on all the memories of people and the work we’ve done with them.”

Unsatisfied with offering an unparalleled customer experience, Keith wanted all who set foot on board to be embedded into the boat’s folklore by having their photograph taken for the Highlights photographic guestbook, which is 300 pictures strong.

“There’s a lot of interest in the book and we already have 60 different faces for next year’s edition.” Keith explains. “People have asked if I am going to make it available to buy but I think it’s something that’s very special and personal to the boat. It’s a unique record.”

From large businesses to prominent charities and overseeing the public relations for the high-profile Sunday for Sammy shows and Christmas at The Cathedral extravaganza, Keith is not short of recognisable characters to point out in the book.

As a presenter on Radio Northumberland, his involvement in the North East punk scene also sees appearances by some of the region’s most popular bands in the genre, including Pauline Murray from Penetration and Neville Luxury from Punishment of Luxury.

Keith holds all who have been part of his diverse collection of shipmates in high regard.

“For me everyone who comes on board is a star in their own right. I have huge respect for everyone who’s in the book. The boat is a massive USP, my clients absolutely love it. “he said.

“It certainly does help business and to see the reactions of my clients and visitors is fantastic.

“I’d love those who have visited in the last three years to come back on-board to see their photo and for new visitors to feature in next year’s edition.”

Keith is aiming to produce volume two of the photo album next summer and he is hoping it will be a yearly publication building up a concise history of everyone he has made connections with.

Meanwhile, Highlights PR goes from strength to strength with recent work completed for Health Watch Newcastle, Health Watch North Tyneside, Sara Eke Recruitment, internet fashion company Dressi and The People’s Kitchen.

By Emily