Revenue on the Rise: ACEDA’s New Appointment Ignites New Fire Division in Newcastle
Teesside-based ACEDA has taken a significant step in its ambitious expansion strategy with the opening of a new Newcastle office and the launch of its dedicated Fire division. To drive this next phase of growth and build the company’s service capability across the UK, ACEDA has appointed Chris Pattinson as Chief Revenue Officer.
Chris entered the industry in 2013 when he stepped away from a marketing career to take over the family fire and security business. He successfully grew the company and later led its sale to successful sale to a national fire and security provider, where he continued in a senior role driving commercial performance across fire and security. His proven ability to scale businesses and deliver sustained growth is now being brought to ACEDA as it embarks on its own expansion journey.
In his new role, Chris will head up sales, business development, and client relationships. His focus is on driving growth, exploring new sectors, and boosting recurring revenue — all while making sure ACEDA continues to deliver the high-quality service it’s known for.
Chris said: “ACEDA has an incredible track record in delivering high-quality projects for major clients across the UK. With our new Newcastle office, the launch of our Fire Division, and our BAFE accreditation, we’re perfectly positioned to expand our service offering, enter new sectors, and build long-term partnerships with clients. My focus will be on accelerating our growth trajectory and delivering a significant increase in recurring revenue over the coming years.”
The new Newcastle office will act as a base for ACEDA’s growing North East team, while the BAFE-accredited Fire Division means the company can now provide fully compliant fire detection and alarm services — covering design, installation, commissioning, and maintenance — alongside its existing Security, Electrical, and Network Infrastructure work.
ACEDA Managing Director, Nick Harker, added:
“Chris’s appointment marks the next stage in ACEDA’s evolution. His expertise and leadership will help us strengthen our market position, broaden our service portfolio, and execute on our ambitious five-year growth plan.”
ACEDA is entering a major phase of growth, with a clear strategy to expand its national footprint, increase recurring service revenues and build on its reputation for delivering complex fire and security projects. Founded in 1998, the company works with clients across utilities, healthcare, education, commercial property and social housing, providing Fire, Security, Electrical and Network Infrastructure solutions. Known for its technical expertise and customer-first approach, ACEDA partners with some of the UK’s largest organisations to keep people, property and assets safe.
“It’s an exciting challenge for me and a natural progression based on my previous experiences. I’m delighted to be a part of the ACEDA team and look forward to helping the company grow,” said Chris