Simon Bailes Peugeot is celebrating its contribution to the marque being named as the UK’s most dependable brand.
The family-run company, with dealerships in Northallerton, Guisborough and Stockton, has played its part in delivering the accolade through positive sales and customer service to strengthen Peugeot’s market share across Yorkshire and the North East.
The J.D. Power survey, one of the most respected ownership surveys in the industry, ranked it highest overall with a score of 77 – significantly ahead of the following Skoda, Hyundai, Nissan and Suzuki brands.
More than 11,000 vehicle owners voted Peugeot the ‘Most Dependable Volume Brand’ in the customer satisfaction survey, with the Peugeot 208 also named as ‘Most Dependable Small Car’.
Owners rated their cars during their first 12-36 months of ownership on such attributes as reliability, running costs and build quality.
In 2018, Peugeot was ranked 11th in the number of new cars sold (81,043) in the UK whilst, according to official figures, 8.4 per cent of cars registered in the Yorkshire and North East carry the iconic Lion badge.
The annual J.D. Power survey also reported that repurchase intentions have increased, with 49 percent of respondents saying they “definitely will” buy the same brand, compared with 43 percent in 2015.
Simon Bailes said: “I’m confident this well-deserved award will further strengthen the brand as dependability is a key attribute for motorists considering the purchase of a new vehicle.
“I’m pleased to know that our dealerships have all played a part in helping Peugeot achieve this distinction, through their dedication to delivering exceptional levels of customer care and service.
“It is also a testament to our staff’s confidence in a brand built with pride and that continues to innovate and produce a fantastic range of models featuring improved fuel efficiency and the latest in-car technology.”
“This award is special as it was voted for by real-world drivers. It proves Peugeot is a reliable, high-quality and trustworthy brand and I am certain that this huge vote of confidence in the brand will result in increased vehicle sales across our dealerships.”