NEWCASTLE UPON TYNE, 7th NOVEMBER 2018: Creative PR and Marketing agency Twist has expanded its team, with the appointment of two new PR and Marketing Managers, Janine Lamb and Rachael I’anson.
Rachael and Janine join the team as PR and Marketing Managers to take Twist’s growth to the next level. Rachael will lead the marketing and media campaigns for Twist’s interiors and home technology clients. Her varied experience stems from previous roles as Events Coordinator during the relaunch of Fenwick Newcastle’s multi-million pound Food Hall and more recently as Marketing Executive for Home, Gifts and Food & Drink categories for Fenwick stores in Newcastle and York.
Rachael comments: ‘Working in the retail and hospitality sectors has given me invaluable insight into the importance of fully integrated communications and maintaining a competitive advantage to drive better results.
‘It’s a really exciting time to be joining the team – at just over 1 year old Twist are already representing lots of fantastic clients who I’m looking forward to working with. I hope to welcome even more inspiring brands in the future.
Janine takes charge of marketing and media campaigns for Twist’s portfolio of luxury property and venue clients. Having worked for Fenwick Newcastle as Marketing Executive and Marketing Officer at Dance City in Newcastle, she brings with her experience with some of the biggest fashion, cosmetic and food brands in the world.
Janine remarks: ‘When the role at Twist became available I knew I had to be part of such an exciting new team. With clients ranging across lifestyle, leisure and food & drink sectors, I knew that I would have the right skill set to nurture the current relationships, as well as build new ones.
‘I’m beyond proud to be part of Twist – especially at the start of its journey – and I’m really looking forward to seeing the business grow!’
Twist was founded by entrepreneurs Richard Shell and Chrissie Plunkett in July 2017 with the mantra of delivering visionary, creative and unconventional campaigns that create conversations. Its philosophy of challenging the norm has seen Twist enjoy strong growth since its inception. Its clients include luxury wedding venues Charlton Hall and Doxford Barns, smart technology specialists Acoustic Pixel and quirky alcoholic tea brand NOVELTEA.