Unwritten Creative, the growing North East branding and digital agency, has agreed a new relationship with Newcastle Racecourse to support the promotion of the sporting venue’s key Summer racing events.
The Newcastle-based agency has been assigned to develop a strategic branding programme and associated marketing materials to attract more visitors to events including race meetings and concerts.
Newcastle Racecourse attracts thousands of visitors to its established Summer events, including the Collingwood Insurance Beeswing Ladies Day in July and the Betfred Northumberland Plate Festival which welcomes approximately 50,000 visitors each year.
As a result of this agreement, Unwritten Creative has become the only external branding and digital agency to be retained by Newcastle Racecourse to market and promote these events with the objective to grow attendances both within public areas and hospitality.
The agency has enjoyed a strong period of growth in its first three years in business and has secured a number of high calibre clients through the application of its innovative approach to generating brand strategies, including the development of Buyer Personas.
Unwritten’s Buyer Personas outline buyer motivations, assumptions and expectations, enabling businesses and organisations to better tailor their messaging to increasingly informed customers. This research is undertaken before creative work begins to deliver a more effective and targeted campaign.
Russell Smith, general manager of Newcastle Racecourse added, “It’s great to be working with such a talented and innovative local agency, which has some amazing visions for Newcastle Racecourse. In partnership with Unwritten Creative we are implementing an exciting marketing strategy that will help showcase the racecourse as one of the North East’s leading sporting and hospitality venues.”
Lisa Eaton, director of Unwritten Creative, “Newcastle Racecourse is an iconic sporting venue and we are proud to be working with its team. It is both culturally and economically important to the North East and we are applying our innovative approach to marketing to ensure the racecourse builds upon its established reputation by attracting an additional new and diverse range of customers.”