The world’s smallest ice cream van has been unveiled today as part of intu’s pledge to make customers smile and follows new research revealing that eating ice cream makes people happier.
The ‘Nice Cream Van’ measures just 47 inches long and 39 inches high with a maximum speed of 12MPH. It will go on a nationwide tour of 14 intu shopping centres to surprise and delight shoppers around the country and stops off at intu Metrocentre this Friday 4 August and intu Eldon Square on Monday 7 August.
The tour of the tiny van follows research revealing that eating ice cream is one of the top ten things that make people in the north east happiest in the summer. Others on the list include taking a trip to the beach, having a BBQ, going on holiday, watching the sunset and wearing your summer wardrobe.
The research also revealed that 90 per cent of people in the north east feel happier in the summer than they do in the winter, with sunshine (31 per cent), longer days (21 per cent) and more outdoor activity (17 per cent) the top three reasons given.
Karen Carr, regional marketing manager, intu north, comments:
We’re delighted to have created what we believe is the world’s smallest ice cream van but the real win will be seeing the smiles it puts on people’s faces at intu shopping centres around the country for those lucky enough to get free ice cream. We work really hard to create experiences that will surprise and delight our customers and make each individual shopping trip a happier, more memorable one. At intu we have something for everyone and whether you’re someone who loves to shop or a bit more of a last minute panic shopper, we aim to ensure you leave happier than when you arrived.”
TOP 10 THINGS THAT MAKE GEORDIES HAPPY IN SUMMER
  1. Going on holiday
  2. Going to the beach
  3. Walking in the park
  4. Eating ice cream
  5. Wearing summer clothes
  6. Having a BBQ with friends and family
  7. Lying in the sun
  8. Watching the sunset
  9. Reading a book in the sun
  10. Going for a picnic
The ‘Nice Cream Van’ will be stopping off at every intu shopping centre around the country including intu Metrocentre and intu Eldon Square from 2-17 August. For more information on when it will be pulling up near you following #NiceCreamVan on Twitter.

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